Wednesday, March 26, 2008

Internet marketing through a blog


In order to begin internet marketing through a blog, you have must have a specific aim and target audience. Then you have to decide URL and a title. You must have guidelines for writing and specific on the subject matter without going off the topic. You have to constantly read the other blogs in the same field and must have constant contact with other bloggers. Most important point is always write quality articles with quality content and post them in your blog.


In your blog, share the business knowledge, giving your expertise on continuous basis. Then your blog will become a great marketing tool. In your blog you can share your knowledge, post daily or frequently several times a day to share information on your product or service.


Your blog can work to help you market your product or service or increase your business. You have to find a place which is user friendly and easy to use. You have to plan strategies w to reach your potential customers. You can have quality contacts and send newsletters or bulletins of special events or sales and keep the blog with full of tips and ideas.


In most websites, you can create a page. Yoou must search for business groups and help you to make more sales or increase your blog traffic. At the beginning you will not have huge response but little by little you can see the trend is changing and increase visitors to your blog.
There are many blogs and website which advertise your product and service free of charge. In such sites, you can create your profile page and upload your picture and begin browsing the site for other business owners. You must have something of interest to share with entrepreneurs, business owners and business professionals.


When you are making use of a blog to market your business, do not make it a bulletin board for advertisements. You can incorporate other businesses in the same field and also have interviews with other relevant entrepreneurs. You can find in the net great tips for businessmen who want to utilize a blog to help promote their business.

Simple tips to promote your business through a blog



Blogging is a way of reaching customers with a minimum cost. Businesses always depend on various methods of advertising. Opening a website is only one of them but websites are not updated daily basis and it will not help your business.
It is uncertain that advertising you are doing with very much cost will reach the potential customers. If it does not all your efforts and resources you invest are in vain.

Blogging is a system to market a product or services with no cost at all or low cost. Blogs which are popular ones are updated or changed several times a day. A blog can function for you as a marketing executive or sales person.

First you have to clearly realize the purpose of your blog. Blogging can be a useful tool for your business, industry or profession. Blog name is also important as you should give a name people can remember. Visit different blogs and learn how popular blogs looks like and understand the value of appearance of the blog.

If you can write valuable and informative articles on the website, people who come to read your content will like your products and services too.
There are many blogs which have valuable tips for blogging. You can find more information through a search engine. When you find a blog or website informative and useful in the relevant field link it to your blog.

You make your blog posts meaningful and also memorable so that people will visit your blog.You have to make your blog like a reference field for others to refer when they need some information on the relevant field. Then they will add your blog into their favorites.
Blogging must be an ongoing conversation or discussion with your customers. You must keep a time to write to the blog or you can engage someone else to update your blog several times a day.
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Monday, March 24, 2008

How to increase your click through rate (CTR) ?



The most important fact in an internet business strategy is targeted traffic. Without this component, every other efforts put into practice are in vain because no potential customers can see your website or blog. You cannot sell your products or services without having customers.

On line business, you have to maximize the number of potential customers to your website while minimizing cost component and find a better placement for your ads. Just visitors will not be of any use.

Extra care must be taken to select exact keywords and it will allow the specific customers within the text of your ads targeting the type of customers.

This method will help you to make higher click through rate (CTR). You can find which ads attract more visitors when the competition is on going with other ads.

Impressions are exceeding 300 mark you can easily pick out the lower converting ads. Remove that type of ads and write a new one . This will improve your CTR. Adhere to this system you can lead the market.

In your ads first line should contain the exact keyword. The second line should have the description of product or service you are providing to your valuable customers. In next line also include the keyword with other necessary details of the products or services

This is very effective method and by giving customers exact words will grab the attention of potential customers. In any search engine type the word “seed word “ and you can find out number of search results.

Publish your own blog



First step is you must decide which is the host you publish your blog. There are lot of groups which offer you to host your blog. You can go to one of the search engines and search by yourself for the host. Blogging hosts are appearing and disparaging in the web so that it is not possible to have list of hosts. So it is very important to select a reliable host which will be available for a period of time.

It is not difficult to publish your blog. Most important thing is the right content for the blog and getting enough traffic. First step is to decide the host and second step is to decide what is the content you are going to have in your blog. Regarding what subjects or topic you are going to focus your attention.

You must think what you want a personal diary online or you want to have a content in specific knowledge or skill you have to share with the other internet users. This is an important part of blogging as you will have to decide your target audience.

Next step is to promote your blog. If It is a personal diarry, the information in the blog is not required by others and they will rarely visit your blog. Other people are not interested to know about the personal life of an another person.

So your content must shine as a light for the internet world for them to visit to your blog and share the information you have in your blog. Most important aspect of blogging is how you attract other intrnet users to your blog. This is the most important and difficult taks of this process.

Again getting people is somewhat easy but to keep them in the blog is not that easy. Exchanging links with other blogers is also a part of increasing traffic to your blog. You have to wirte very interesting and also valuable information in your blog in order for others to visit and read and stay there and come back over and over again to your blog. You can find traffic through programs such as blog explosion and blog advance.

SEO - Search Engine Optimization


Today’s business is mostly depending on advertising. Businessmen need advertising to reach the customers, to sell a product or services. There is great deal of free advertising available in the way of optimal search engine rankings in order to increase your customers.
Search engines are designed to rank websites which are most relevant for a particular search. Internet marketers depend on these rankings. It is necessary to optimize the website enabling relevant search will result in getting high rankings.

SEO or search engine optimization is an important aspect of internet marketing. But internet users do not have enough knowledge so that this feature cannot be made use for their benefits. Some internet markets use this strategy to gain good results but most of them ignore this aspect.

Generally internet users only view the first few pages of results when they want to find for specific item or information. So you have to make every effort to appear your website in the first few pages of the search results. Otherwise you will not get enough traffic to your website through search engines.

Search engines use different factors to give search results. Content is a key factor which you can depend on and also content with correct use of language without spelling and grammar mistakes also will be useful. You have to ensure that the content is valuable to internet users as well as valuable to search engines.

Another feature is creating tags. When you understand the importance of the search engine rakings you want to find a strategy to achieve this goal. One way is to find a SEO specialist hire him or her to work on behalf of you. If you have no adequate knowledge about this feature and if you are trying to do this work by yourself, you will not be able to fight with the competitors

How to promote your blog ?



There are sites which offers to send traffic to your blog free of charge . Check with community forums about this type of services and make sure they are working.

There are blog carnival and some of them are more popular than others. You can join blogging communities. If you do not have an audience to read your blog, you have to check few blog carnivals which are appearing all the time or you can create your own blog.

Be sure to add some tags that give description of the blog that you have. You also consider to submitting blog posts to article directories.

Ezine makes you an expert author and you can post your articles to their blogs. Ezine is a good way to popular your blog.

You have to give information about your blog to your friends and family members. Word of mouth is also more important in promoting your blog. Your friend and family members are looking at it and they will tell their friends and relatives to view your blog.
Blog must have valuable content for the audience to read and come back. This method is more value than advertisements. When you are sending e-mails regarding whatever the subject, you can mention about the blog too.

Submit your blog to major search engines.

If you loss traffic, you are not posting articles constantly to your blog. I hope that these suggestions will help bloggers to a certain extent to become a good blogger.

By joining to traffic exchange you can get traffic to your blog. Easiest way to promote your blog is this. You must have good post and valuable content almost everyday to get repeat and new visitors.

Hope these suggestions will have helped or at least pointed you in the right direction. I wish you good luck on your quest to become a successful blogger.